{"id":919,"date":"2024-12-03T18:38:00","date_gmt":"2024-12-03T18:38:00","guid":{"rendered":"https:\/\/powerinsideout.com\/?p=919"},"modified":"2026-10-25T00:42:03","modified_gmt":"2026-10-25T03:42:03","slug":"satisfaccion-del-cliente","status":"publish","type":"post","link":"https:\/\/powerinsideout.com\/pt\/satisfaccion-del-cliente\/","title":{"rendered":"Satisfa\u00e7\u00e3o do cliente: a f\u00f3rmula que pode ajud\u00e1-lo a vender mais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"919\" class=\"elementor elementor-919\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19570db e-flex e-con-boxed e-con e-parent\" data-id=\"19570db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4ac9c1 e-con-full e-flex e-con e-child\" data-id=\"a4ac9c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d0adb elementor-widget elementor-widget-image\" data-id=\"e1d0adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2025\/10\/2.png\" class=\"attachment-large size-large wp-image-594\" alt=\"\" srcset=\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2025\/10\/2.png 350w, https:\/\/powerinsideout.com\/wp-content\/uploads\/2025\/10\/2-300x300.png 300w, https:\/\/powerinsideout.com\/wp-content\/uploads\/2025\/10\/2-150x150.png 150w, https:\/\/powerinsideout.com\/wp-content\/uploads\/2025\/10\/2-12x12.png 12w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-953421a e-con-full e-flex e-con e-child\" data-id=\"953421a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e0ec3 elementor-widget elementor-widget-text-editor\" data-id=\"24e0ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CEO de Power Inside Out | Estrategia Comercial, Ventas y Liderazgo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3870ae8 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"3870ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a5d79d3\" href=\"https:\/\/www.linkedin.com\/in\/lucasmartinez1\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63cdb38 e-flex e-con-boxed e-con e-parent\" data-id=\"63cdb38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0389673 elementor-widget elementor-widget-text-editor\" data-id=\"0389673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Era septiembre de 2000, el primer d\u00eda de mi clase de Marketing en el MBA, y conoc\u00ed al profesor Ignacio Bossi. Despu\u00e9s de una breve introducci\u00f3n a la materia, anunci\u00f3: \u201cLes voy a ense\u00f1ar una f\u00f3rmula simple. Si la aprenden, no voy a tomar ning\u00fan examen en todo el semestre\u201d.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Eso, sin duda, me llam\u00f3 la atenci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Se acerc\u00f3 al pizarr\u00f3n y escribi\u00f3: S = P \u2013 E. Despu\u00e9s mir\u00f3 a su alrededor y pregunt\u00f3: \u201c\u00bfAlguien sabe qu\u00e9 significa?\u201d. Hubo silencio. \u201cEs una f\u00f3rmula del \u00e9xito en ventas\u201d, continu\u00f3. \u201cNo se aplica solo al marketing y a las ventas, sino a todo, incluso a conseguir una promoci\u00f3n\u201d. Con los a\u00f1os entend\u00ed que esa f\u00f3rmula explica buena parte de la satisfacci\u00f3n del cliente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a94ba elementor-widget elementor-widget-heading\" data-id=\"84a94ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Satisfacci\u00f3n = Percepci\u00f3n \u2013 Expectativas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73625c elementor-widget elementor-widget-text-editor\" data-id=\"f73625c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La f\u00f3rmula es sencilla:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"51\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">S<\/span><\/b><span data-contrast=\"auto\"> es la satisfacci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"51\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">P<\/span><\/b><span data-contrast=\"auto\"> es la percepci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"51\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">E<\/span><\/b><span data-contrast=\"auto\"> son las expectativas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">La satisfacci\u00f3n es igual a la percepci\u00f3n menos las expectativas. Tu cliente se va a sentir satisfecho cuando el valor que recibe supere lo que esperaba. Si el valor queda por debajo, aparece la insatisfacci\u00f3n. En otras palabras, si haces una promesa (o si el cliente tiene una expectativa, incluso sin que hayas prometido nada) y no la cumples, va a quedar disconforme.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88142e3 elementor-widget elementor-widget-heading\" data-id=\"88142e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prometer bien tambi\u00e9n es parte de vender<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeae49b elementor-widget elementor-widget-text-editor\" data-id=\"eeae49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El truco es simple: promete lo que puedes cumplir y despu\u00e9s intenta entregar un poco m\u00e1s. La satisfacci\u00f3n llega de forma natural.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pero hay que tener cuidado. Si prometes demasiado poco, quiz\u00e1s el cliente no te tome en serio. Si prometes de m\u00e1s, corres el riesgo de no poder cumplir.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00bfAlguna vez te cruzaste con alguien que hizo una presentaci\u00f3n impactante y despu\u00e9s no cumpli\u00f3? Quienes brillan en las presentaciones pero tienen dificultades para entregar suelen terminar frustrados o con problemas con sus clientes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tambi\u00e9n est\u00e1n los que logran grandes resultados en silencio y aun as\u00ed no son reconocidos. Quiz\u00e1s les faltan las habilidades para fijar expectativas claras o para generar una percepci\u00f3n positiva de su trabajo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e985dc2 elementor-widget elementor-widget-heading\" data-id=\"e985dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El riesgo de las expectativas que nunca se hablaron<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad49db elementor-widget elementor-widget-text-editor\" data-id=\"7ad49db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Los vendedores pueden evitar esta trampa haciendo m\u00e1s preguntas y escuchando con atenci\u00f3n. Yo aprend\u00ed a preguntarles a mis clientes: \u201c\u00bfC\u00f3mo se ve el \u00e9xito para ti en esta relaci\u00f3n? \u00bfC\u00f3mo puedo ayudarte?\u201d. Sus respuestas revelan la mayor parte de lo que necesitan y esperan.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Hay un riesgo importante cuando el cliente espera algo que no prometiste. Si te dice que est\u00e1 disconforme porque daba por sentado que algo estaba incluido y le respondes \u201cyo nunca me compromet\u00ed a eso\u201d, puedes da\u00f1ar la relaci\u00f3n. Aunque intentes aclararlo o resolverlo, ya empiezas en desventaja.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f415c2 elementor-widget elementor-widget-heading\" data-id=\"8f415c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntar mejor para entender qu\u00e9 espera el cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0c47b elementor-widget elementor-widget-text-editor\" data-id=\"de0c47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Muchas veces creemos que sabemos qu\u00e9 valora el cliente porque conocemos bien nuestra soluci\u00f3n. Pero una misma propuesta puede significar cosas muy distintas para personas diferentes. Por eso, una pregunta que aprend\u00ed a usar con frecuencia es:<\/p><p><strong>\u201c\u00bfC\u00f3mo se ve el \u00e9xito para ti en esta relaci\u00f3n? \u00bfC\u00f3mo puedo ayudarte?\u201d<\/strong><\/p><p>La respuesta puede cambiar por completo la conversaci\u00f3n. Tal vez para un cliente el \u00e9xito sea reducir tiempos. Para otro, minimizar riesgos. Para otro, recibir m\u00e1s acompa\u00f1amiento. Y para otro, simplemente que trabajar contigo sea f\u00e1cil.<\/p><p>Entender eso permite ajustar mejor la propuesta, el seguimiento y la forma en que comunicamos valor. Tambi\u00e9n ayuda a detectar expectativas que nunca se hab\u00edan dicho en voz alta.<\/p><p>En ventas, preguntar bien sirve para identificar una necesidad y entender con qu\u00e9 criterio el cliente va a evaluar despu\u00e9s si hicimos un buen trabajo. Y ese criterio es central para la satisfacci\u00f3n del cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bce0b elementor-widget elementor-widget-heading\" data-id=\"a2bce0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los vendedores m\u00e1s exitosos entienden qu\u00e9 significa valor para el cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41393d4 elementor-widget elementor-widget-text-editor\" data-id=\"41393d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El \u00e9xito llega cuando cumples las expectativas de tus clientes. Ofrecer productos y precios no alcanza: los clientes quieren soluciones que les hagan la vida m\u00e1s f\u00e1cil.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Si un vendedor no est\u00e1 atento, es dif\u00edcil de contactar o no genera negocios de forma consistente, corre el riesgo de quedar eclipsado por mejores vendedores de otras empresas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">T\u00f3mate un momento para evaluar el desempe\u00f1o de tu equipo comercial. Si un cliente no est\u00e1 creciendo o no responde como esperabas, quiz\u00e1s te sorprenda lo que encuentres.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0030d28 elementor-widget elementor-widget-heading\" data-id=\"0030d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dos preguntas que todo l\u00edder comercial deber\u00eda hacer a sus clientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d79090a elementor-widget elementor-widget-text-editor\" data-id=\"d79090a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Para gerentes y l\u00edderes comerciales hay un truco simple: llama a tu cliente o vis\u00edtalo en persona. Mejor todav\u00eda, inv\u00edtalo a un caf\u00e9 para una reuni\u00f3n informal. Y hazle dos preguntas clave:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"52\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201c\u00bfC\u00f3mo vienen las cosas con nuestra empresa?\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"52\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201c\u00bfQu\u00e9 podemos hacer mejor?\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">En la mayor\u00eda de los casos vas a recibir respuestas directas. Si la respuesta no es directa, es una se\u00f1al de que algo puede estar fallando, y de que hay un problema de confianza.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73951fd elementor-widget elementor-widget-heading\" data-id=\"73951fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una conversaci\u00f3n que me mostr\u00f3 lo que no estaba viendo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855a341 elementor-widget elementor-widget-text-editor\" data-id=\"855a341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una vez tuve esta conversaci\u00f3n con un distribuidor. Le pregunt\u00e9 c\u00f3mo estaban funcionando las cosas con nuestra empresa y qu\u00e9 pod\u00edamos hacer mejor. Su respuesta fue bastante directa:<\/p><p><strong>\u201cSi me preguntas\u2026 trabajar con su empresa se est\u00e1 volviendo m\u00e1s complicado. Cambiaron algunas condiciones y ahora estamos en desventaja.\u201d<\/strong><\/p><p>No s\u00e9 si ese comentario habr\u00eda aparecido si yo no hubiera preguntado. Y justamente ah\u00ed est\u00e1 el valor de abrir este tipo de conversaciones.<\/p><p>Desde adentro de una empresa podemos pensar que la relaci\u00f3n funciona bien porque no recibimos quejas, porque el cliente sigue comprando o porque los n\u00fameros parecen razonables. Pero el cliente puede estar acumulando frustraciones que todav\u00eda no expres\u00f3.<\/p><p>Preguntar nos permite descubrir esa diferencia entre nuestra percepci\u00f3n y la suya antes de que termine afectando la relaci\u00f3n. La satisfacci\u00f3n del cliente no se puede gestionar solamente desde lo que nosotros creemos que estamos haciendo bien. Tambi\u00e9n necesita una conversaci\u00f3n honesta sobre c\u00f3mo est\u00e1 viviendo el cliente la experiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c59471 elementor-widget elementor-widget-heading\" data-id=\"4c59471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La satisfacci\u00f3n del cliente empieza por alinear expectativas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f68cd6 elementor-widget elementor-widget-text-editor\" data-id=\"8f68cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW200908870 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200908870 BCX0\">Vas a vender m\u00e1s cuando tus clientes est\u00e9n satisfechos contigo, con tu equipo comercial y con tu empresa. Y puedes aplicar esta f\u00f3rmula del \u00e9xito en muchos \u00e1mbitos: con tu <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW200908870 BCX0\">manager<\/span><span class=\"NormalTextRun SCXW200908870 BCX0\">, dentro de tu equipo o incluso en tus relaciones personales. En todos los casos funciona.<\/span><\/span><span class=\"EOP Selected SCXW200908870 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd13f4a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd13f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f99063 elementor-widget elementor-widget-text-editor\" data-id=\"8f99063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\"> En Power Inside Out ayudamos a las empresas a vender m\u00e1s aplicando estos principios, a partir de a\u00f1os de experiencia trabajando con grandes corporaciones. Si quieres acelerar tu crecimiento, conversemos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00bfTu equipo comercial entiende qu\u00e9 significa valor para cada cliente?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bd851 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f5bd851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/servicios\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conocer nuestros programas comerciales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e0b51 elementor-widget elementor-widget-text-editor\" data-id=\"50e0b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/blog\/\"><strong>Volver al blog<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A satisfa\u00e7\u00e3o do cliente depende do que voc\u00ea entrega e do que voc\u00ea esperava receber. Uma f\u00f3rmula explica isso.<\/p>","protected":false},"author":1,"featured_media":921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Satisfacci\u00f3n del cliente: percepci\u00f3n vs. expectativas<\/title>\n<meta name=\"description\" content=\"La satisfacci\u00f3n del cliente depende de la relaci\u00f3n entre expectativas y percepci\u00f3n. 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