{"id":2554,"date":"2026-04-28T14:01:49","date_gmt":"2026-04-28T14:01:49","guid":{"rendered":"https:\/\/powerinsideout.com\/?p=2554"},"modified":"2026-10-26T10:15:33","modified_gmt":"2026-10-26T13:15:33","slug":"hunter-vs-farmer-ventas","status":"publish","type":"post","link":"https:\/\/powerinsideout.com\/pt\/hunter-vs-farmer-ventas\/","title":{"rendered":"Hunter vs. Farmer nas vendas: Seu time est\u00e1 preparado para gerar novos clientes?"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

CEO da Power Inside Out | Estrat\u00e9gia Comercial, Vendas e Lideran\u00e7a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Recentemente conversei com o l\u00edder de um canal de tecnologia e perguntei como eles vinham com a gera\u00e7\u00e3o de novos clientes. Sua resposta foi direta: \u201cMal. \u00c9 uma frustra\u00e7\u00e3o constante. Meu time tem mais farmers do que hunters. N\u00e3o sei como conseguir que eles saiam em busca de novos clientes. Eles n\u00e3o querem levantar o telefone. Eles acham que com o WhatsApp j\u00e1 d\u00e1\u201d.<\/p>

Depois acrescentou: \u201cEu termino sendo quem busca prospectos e os passa para a equipe\u201d.<\/p>

Isso n\u00e3o funciona, e ele sabe disso. O que ele ainda n\u00e3o sabe \u00e9 como resolver isso. Se voc\u00ea lidera um canal tecnol\u00f3gico ou uma equipe comercial, \u00e9 prov\u00e1vel que essa situa\u00e7\u00e3o lhe seja familiar. Por tr\u00e1s disso geralmente est\u00e1 o dilema Hunter vs. Farmer nas vendas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

O que significa Hunter vs. Farmer nas vendas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

O Farmer constr\u00f3i relacionamentos, aumenta as contas e gera confian\u00e7a a longo prazo. \u00c9 um perfil valioso, at\u00e9 mesmo cr\u00edtico para o neg\u00f3cio, mas desempenha uma fun\u00e7\u00e3o diferente da do Hunter.<\/p>

O Hunter est\u00e1 sempre em modo de busca. Procura constantemente, tolera o rejeitamento e empurra para conseguir resultados. Ele n\u00e3o precisa que tudo esteja perfeito para avan\u00e7ar: ele se move bem na incerteza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t
\n \n \n \n \n \n \n \n \n
<\/th>\n \n Hunter\n <\/th>\n \n Agricultor\n <\/th>\n <\/tr>\n <\/thead>\n\n
Foco principal<\/strong><\/td>\n Novos clientes<\/td>\n Clientes existentes<\/td>\n <\/tr>\n\n
Objetivo<\/strong><\/td>\n Gerar e aproveitar novas oportunidades<\/td>\n Manter e expandir contas<\/td>\n <\/tr>\n\n
Atividades habituais<\/strong><\/td>\n Prospec\u00e7\u00e3o, divulga\u00e7\u00e3o, descoberta<\/td>\n Seguimento, relacionamento, expans\u00e3o<\/td>\n <\/tr>\n\n
Fortaleza<\/strong><\/td>\n Abrir novas contas<\/td>\n Desenvolver rela\u00e7\u00f5es de longo prazo<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Por que a prospe\u00e7\u00e3o falha em muitos canais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

H\u00e1 v\u00e1rias raz\u00f5es pelas quais a prospec\u00e7\u00e3o costuma ser relegada ao segundo plano. Em muitas equipes, o problema n\u00e3o \u00e9 falta de esfor\u00e7o: \u00e9 que se espera um comportamento Hunter de pessoas que foram contratadas, treinadas ou acostumadas a trabalhar de outra forma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

O vendedor com perfil t\u00e9cnico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Muitos vendedores de canal v\u00eam da \u00e1rea de engenharia. Eles s\u00e3o estruturados, detalhistas e querem clareza antes de agir. A ca\u00e7a \u00e9 exatamente o oposto: incerta, desordenada e imprevis\u00edvel. \u00c9 por isso que a prospe\u00e7\u00e3o \u00e9 desconfort\u00e1vel para eles desde o primeiro dia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

O vendedor sem m\u00e9todo ou experi\u00eancia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Em muitos casos, o vendedor quer fazer isso, mas ningu\u00e9m lhe ensinou como. Sem estrutura, a prospe\u00e7\u00e3o torna-se aleat\u00f3ria, os resultados n\u00e3o chegam e o vendedor abandona rapidamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

O recelo faz com que outras tarefas pare\u00e7am mais urgentes.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Este \u00e9 o ponto mais ignorado. A grande maioria dos esfor\u00e7os de prospe\u00e7\u00e3o n\u00e3o geram um lead. O c\u00e9rebro sabe disso e tende a evit\u00e1-los, portanto, al\u00e9m dessa resist\u00eancia h\u00e1 mais biologia do que pregui\u00e7a.<\/p>

Se n\u00e3o existir um m\u00e9todo claro para processar o rejeitamento como parte do trabalho, o vendedor sempre vai priorizar outra coisa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

A prospe\u00e7\u00e3o exige um sistema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A boa not\u00edcia \u00e9 que isso muda com a metodologia adequada. Quando o vendedor sabe a quem ligar, o que dizer e por que isso importa ao cliente, a prospe\u00e7\u00e3o deixa de parecer uma aposta e come\u00e7a a funcionar como um sistema.<\/p>

Na pr\u00e1tica, esse sistema define o perfil ideal do cliente, mensagens consistentes, uma cad\u00eancia de contato e um CRM para registrar e acompanhar cada oportunidade. Sem esses elementos, a gera\u00e7\u00e3o de demanda depende da energia individual de cada vendedor, e quando essa energia diminui, o pipeline tamb\u00e9m.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

O que o l\u00edder comercial deve fazer diferente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Se o objetivo \u00e9 gerar novos clientes de forma consistente, o l\u00edder comercial precisa criar as condi\u00e7\u00f5es para que isso aconte\u00e7a. Existem tr\u00eas decis\u00f5es especialmente importantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Separar perfis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

N\u00e3o espere que um Farmer se torne um Hunter de um dia para o outro. Alguns podem se adaptar se desenvolverem as habilidades e a mentalidade adequadas. Outros ter\u00e3o dificuldades e se sentir\u00e3o frustrados, e essa frustra\u00e7\u00e3o se espalhar\u00e1 para o resto da equipe.<\/p>

Seja honesto sobre quem \u00e9 quem e crie a estrat\u00e9gia com base nas verdadeiras for\u00e7as de cada pessoa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Treinar habilidades reais de prospe\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A ca\u00e7a nem sempre \u00e9 um talento natural. \u00c9 uma habilidade que se aprende, desde que se ensine bem.<\/p>

Nos nossos sales bootcamps acontece algo interessante. Os vendedores chegam tensos e frustrados, e em algum momento surge o al\u00edvio: descobrem que existe um m\u00e9todo claro e que o rejeitamento faz parte do processo.<\/p>

Quando adicionamos intelig\u00eancia artificial para analisar os prospects (o que eles fazem, quais desafios enfrentam, o que lhes importa), o trabalho muda completamente. Torna-se uma vantagem real que hoje muito poucos canais est\u00e3o aproveitando.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

O seu time precisa de Hunters, Farmers ou ambos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

N\u00e3o existe uma \u00fanica estrutura correta.<\/p>

Em equipes comerciais pequenas, muitas vezes a mesma pessoa precisa gerar novas oportunidades e, ao mesmo tempo, desenvolver as contas que j\u00e1 conseguiu.<\/p>

\u00c0 medida que a organiza\u00e7\u00e3o cresce, pode ser \u00fatil especializar os pap\u00e9is: algumas pessoas se concentram na gera\u00e7\u00e3o de novos neg\u00f3cios, enquanto outras se dedicam \u00e0 reten\u00e7\u00e3o e expans\u00e3o.<\/p>

O importante \u00e9 que essa decis\u00e3o seja expl\u00edcita. Se todos s\u00e3o respons\u00e1veis por prospectar, mas ningu\u00e9m tem tempo, m\u00e9todo, objetivos ou acompanhamento espec\u00edfico para isso, a gera\u00e7\u00e3o de novas contas acaba dependendo da vontade individual. E quando o pipeline come\u00e7a a cair, aparece a press\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

A estrutura pesa mais do que a press\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Se sua equipe n\u00e3o gerar novos clientes de forma consistente, \u00e9 prov\u00e1vel que o problema esteja na estrutura, antes que na motiva\u00e7\u00e3o. Acrescer press\u00e3o raramente resolve o problema. Resolver o dilema Hunter vs. Farmer nas vendas exige o m\u00e9todo certo, os perfis adequados nos pap\u00e9is certos e ferramentas modernas para execu\u00e7\u00e3o.<\/p>

Isso pode ser constru\u00eddo. E quando isso \u00e9 feito bem, os times rendem mais e trabalham com menos estresse e mais confian\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

O seu time tem esse m\u00e9todo hoje?<\/strong><\/p>

Na Power Inside Out trabalhamos com l\u00edderes e equipes comerciais para desenvolver sistemas de prospe\u00e7\u00e3o, pipeline e execu\u00e7\u00e3o que permitam gerar crescimento de forma mais consistente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tConhecer nossos programas comerciais<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Voltar ao blog<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Seu time cuida das contas existentes, mas n\u00e3o abre novos clientes? O dilema Hunter vs. Farmer pode explicar isso.<\/p>","protected":false},"author":1,"featured_media":2674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-2554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nHunter vs. Farmer en ventas: c\u00f3mo generar nuevos clientes<\/title>\n<meta name=\"description\" content=\"\u00bfTu equipo gestiona bien las cuentas actuales pero le cuesta generar nuevos clientes? Conoc\u00e9 qu\u00e9 significa Hunter vs. Farmer en ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/powerinsideout.com\/pt\/hunter-vs-farmer-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hunter vs. Farmer en ventas: c\u00f3mo generar nuevos clientes\" \/>\n<meta property=\"og:description\" content=\"\u00bfTu equipo gestiona bien las cuentas actuales pero le cuesta generar nuevos clientes? Conoc\u00e9 qu\u00e9 significa Hunter vs. Farmer en ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/powerinsideout.com\/pt\/hunter-vs-farmer-ventas\/\" \/>\n<meta property=\"og:site_name\" content=\"POWER INSIDE OUT\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T14:01:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T13:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmer-vs-hunter-1200X600.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucas Martinez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Martinez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/\"},\"author\":{\"name\":\"Lucas Martinez\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#\\\/schema\\\/person\\\/50b84a51348f88a9a6df09708197e67e\"},\"headline\":\"Hunter vs. Farmer en ventas: \u00bftu equipo est\u00e1 preparado para generar nuevos clientes?\",\"datePublished\":\"2026-04-28T14:01:49+00:00\",\"dateModified\":\"2026-10-26T13:15:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/\"},\"wordCount\":1056,\"publisher\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/powerinsideout.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Farmer-vs-hunter-1200X600.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/\",\"url\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/\",\"name\":\"Hunter vs. Farmer en ventas: c\u00f3mo generar nuevos clientes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/powerinsideout.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Farmer-vs-hunter-1200X600.png\",\"datePublished\":\"2026-04-28T14:01:49+00:00\",\"dateModified\":\"2026-10-26T13:15:33+00:00\",\"description\":\"\u00bfTu equipo gestiona bien las cuentas actuales pero le cuesta generar nuevos clientes? Conoc\u00e9 qu\u00e9 significa Hunter vs. Farmer en ventas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/powerinsideout.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Farmer-vs-hunter-1200X600.png\",\"contentUrl\":\"https:\\\/\\\/powerinsideout.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Farmer-vs-hunter-1200X600.png\",\"width\":1200,\"height\":600,\"caption\":\"Equipo comercial analizando perfiles Hunter vs. Farmer en ventas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/hunter-vs-farmer-ventas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/powerinsideout.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hunter vs. Farmer en ventas: \u00bftu equipo est\u00e1 preparado para generar nuevos clientes?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#website\",\"url\":\"https:\\\/\\\/powerinsideout.com\\\/\",\"name\":\"POWER INSIDE OUT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/powerinsideout.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#organization\",\"name\":\"POWER INSIDE OUT\",\"url\":\"https:\\\/\\\/powerinsideout.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/powerinsideout.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/logo-header-actualizado-blanco.svg\",\"contentUrl\":\"https:\\\/\\\/powerinsideout.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/logo-header-actualizado-blanco.svg\",\"width\":300,\"height\":97,\"caption\":\"POWER INSIDE OUT\"},\"image\":{\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/powerinsideout\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@PowerInsideOut\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/powerinsideout.com\\\/#\\\/schema\\\/person\\\/50b84a51348f88a9a6df09708197e67e\",\"name\":\"Lucas Martinez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g\",\"caption\":\"Lucas Martinez\"},\"sameAs\":[\"https:\\\/\\\/powerinsideout.com\"],\"url\":\"https:\\\/\\\/powerinsideout.com\\\/pt\\\/author\\\/pio_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hunter vs. Farmer nas vendas: como gerar novos clientes","description":"Seu time gerencia bem as contas existentes, mas tem dificuldade em gerar novos clientes? Saiba o que significa Hunter vs. Farmer em vendas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/powerinsideout.com\/pt\/hunter-vs-farmer-ventas\/","og_locale":"pt_BR","og_type":"article","og_title":"Hunter vs. Farmer en ventas: c\u00f3mo generar nuevos clientes","og_description":"\u00bfTu equipo gestiona bien las cuentas actuales pero le cuesta generar nuevos clientes? Conoc\u00e9 qu\u00e9 significa Hunter vs. Farmer en ventas.","og_url":"https:\/\/powerinsideout.com\/pt\/hunter-vs-farmer-ventas\/","og_site_name":"POWER INSIDE OUT","article_published_time":"2026-04-28T14:01:49+00:00","article_modified_time":"2026-10-26T13:15:33+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmer-vs-hunter-1200X600.png","type":"image\/png"}],"author":"Lucas Martinez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Lucas Martinez","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/#article","isPartOf":{"@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/"},"author":{"name":"Lucas Martinez","@id":"https:\/\/powerinsideout.com\/#\/schema\/person\/50b84a51348f88a9a6df09708197e67e"},"headline":"Hunter vs. Farmer en ventas: \u00bftu equipo est\u00e1 preparado para generar nuevos clientes?","datePublished":"2026-04-28T14:01:49+00:00","dateModified":"2026-10-26T13:15:33+00:00","mainEntityOfPage":{"@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/"},"wordCount":1056,"publisher":{"@id":"https:\/\/powerinsideout.com\/#organization"},"image":{"@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/#primaryimage"},"thumbnailUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmer-vs-hunter-1200X600.png","articleSection":["Blog"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/","url":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/","name":"Hunter vs. Farmer nas vendas: como gerar novos clientes","isPartOf":{"@id":"https:\/\/powerinsideout.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/#primaryimage"},"image":{"@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/#primaryimage"},"thumbnailUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmer-vs-hunter-1200X600.png","datePublished":"2026-04-28T14:01:49+00:00","dateModified":"2026-10-26T13:15:33+00:00","description":"Seu time gerencia bem as contas existentes, mas tem dificuldade em gerar novos clientes? Saiba o que significa Hunter vs. Farmer em vendas.","breadcrumb":{"@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/#primaryimage","url":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmer-vs-hunter-1200X600.png","contentUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmer-vs-hunter-1200X600.png","width":1200,"height":600,"caption":"Equipo comercial analizando perfiles Hunter vs. Farmer en ventas"},{"@type":"BreadcrumbList","@id":"https:\/\/powerinsideout.com\/hunter-vs-farmer-ventas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/powerinsideout.com\/"},{"@type":"ListItem","position":2,"name":"Hunter vs. Farmer en ventas: \u00bftu equipo est\u00e1 preparado para generar nuevos clientes?"}]},{"@type":"WebSite","@id":"https:\/\/powerinsideout.com\/#website","url":"https:\/\/powerinsideout.com\/","name":"POWER INSIDE OUT","description":"","publisher":{"@id":"https:\/\/powerinsideout.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/powerinsideout.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/powerinsideout.com\/#organization","name":"POWER INSIDE OUT","url":"https:\/\/powerinsideout.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/powerinsideout.com\/#\/schema\/logo\/image\/","url":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/09\/logo-header-actualizado-blanco.svg","contentUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/09\/logo-header-actualizado-blanco.svg","width":300,"height":97,"caption":"POWER INSIDE OUT"},"image":{"@id":"https:\/\/powerinsideout.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/powerinsideout\/","https:\/\/www.youtube.com\/@PowerInsideOut"]},{"@type":"Person","@id":"https:\/\/powerinsideout.com\/#\/schema\/person\/50b84a51348f88a9a6df09708197e67e","name":"Lucas Martinez","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g","caption":"Lucas Martinez"},"sameAs":["https:\/\/powerinsideout.com"],"url":"https:\/\/powerinsideout.com\/pt\/author\/pio_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/posts\/2554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/comments?post=2554"}],"version-history":[{"count":55,"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/posts\/2554\/revisions"}],"predecessor-version":[{"id":3862,"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/posts\/2554\/revisions\/3862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/media\/2674"}],"wp:attachment":[{"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/media?parent=2554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/categories?post=2554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/powerinsideout.com\/pt\/wp-json\/wp\/v2\/tags?post=2554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}