{"id":2554,"date":"2026-04-28T14:01:49","date_gmt":"2026-04-28T14:01:49","guid":{"rendered":"https:\/\/powerinsideout.com\/?p=2554"},"modified":"2026-04-28T14:05:46","modified_gmt":"2026-04-28T14:05:46","slug":"hunters-vs-farmers-sales-growth","status":"publish","type":"post","link":"https:\/\/powerinsideout.com\/es\/hunters-vs-farmers-sales-growth\/","title":{"rendered":"Hunters vs. Farmers: the issue slowing down growth in most tech channels"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Hunters vs. Farmers: the issue slowing down growth in most tech channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Driving Rapid Growth for Your Company with Fortune 500 Best Practices | Digital Transformation Leader | Leadership Development | Sales Director | Certified Organizational Coach |<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

April 21, 2026<\/p>

I recently spoke with a leader of a technology channel. I asked how they were doing with new customer generation.<\/p>

His answer was direct: \u201cNot good. It\u2019s a constant frustration. My sales team are more farmers than hunters. I don\u2019t know how to get them to go after new clients. They don\u2019t want to pick up the phone. They think WhatsApp is enough.\u201d<\/p>

Then he added: \u201cI end up being the one finding prospects and passing them to the team.\u201d<\/p>

That doesn\u2019t scale. He knows it. But he doesn\u2019t know how to fix it.<\/p>

If you\u2019re a CEO, CRO, or leading a tech channel, this probably sounds familiar. It may even be your story.<\/p>

Let\u2019s be honest about the difference<\/span><\/p>

A farmer builds relationships, grows accounts, and creates long-term trust. Valuable. Critical. But not a hunter.<\/p>

A hunter is always in search mode. Constantly looking, handling rejection, pushing for results. They don\u2019t need everything to be perfect\u2014they operate well in uncertainty.<\/p>

The problem? Most companies have teams full of farmers\u2026 and expect them to hunt.<\/p>

Why hunting fails in many channels
<\/span><\/p>

I keep seeing three main reasons:<\/p>

1. The technical seller <\/span>They come from engineering backgrounds. Structured, detail-oriented, they want clarity before acting. Hunting is the opposite: uncertain, messy, unpredictable. Prospecting feels uncomfortable from day one.<\/p>

2. The seller without method or experience <\/span> It\u2019s not that they don\u2019t want to do it \u2014 no one taught them how. Without structure, prospecting becomes random, results don\u2019t come, and they give up quickly.<\/p>

3. The brain avoids what doesn\u2019t work <\/span>This is the most ignored point. Around 95% of prospecting doesn\u2019t generate a lead. The brain knows it, so it avoids it. This is not laziness \u2014 it\u2019s biology.<\/p>

f you don\u2019t have a clear method to process rejection as part of the job, sellers will always prioritize something else.<\/p>

Here\u2019s the good news: with the right methodology, this changes. When you know who to call, what to say, and why it matters, prospecting stops feeling like guessing and starts feeling like a system.<\/p>

So, what should you do?<\/span><\/p>

A) Separate profiles <\/span> Don\u2019t expect a farmer to become a hunter overnight. Some can adapt with the right skills and mindset. Others will struggle and get frustrated \u2014 and that frustration spreads.<\/p>

Be honest about who is who, and build your strategy around real strengths.<\/p>

B) Train real prospecting skills <\/span>Hunting is not usually a natural talent. It\u2019s a skill you can learn \u2014 if it\u2019s taught properly.<\/p>

In our sales bootcamps, something interesting happens. Sellers arrive tense and frustrated. Then at some point, you see relief.<\/p>

They realize there is a clear method. That rejection is not failure \u2014 it\u2019s part of the process.<\/p>

And when we add AI to analyze prospects (what they do, their challenges, what matters to them), everything changes. It becomes a real advantage \u2014 one that very few channels are using today.<\/p>

En resumen:<\/span><\/p>

If your team is not consistently generating new customers, the issue is probably not motivation. It\u2019s structure.<\/p>

Sales teams don\u2019t need more pressure. They need the right method, the right profiles in the right roles, and modern tools to execute.<\/p>

This can be built. And when it\u2019s done right, teams don\u2019t just perform better \u2014 they work with less stress and more confidence.<\/p>

Does your team have that method today?<\/span><\/p>

If you find this useful, consider subscribing to the newsletter.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVolver a blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Your sales team isn\u2019t failing\u2014they\u2019re just built wrong. Here\u2019s why farmers can\u2019t hunt, and what to do about it.<\/p>","protected":false},"author":1,"featured_media":2555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-2554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nHunter vs. Farmer: Why your team isn't generating new customers<\/title>\n<meta name=\"description\" content=\"If your sales team isn\u2019t generating new customers, the problem isn\u2019t effort\u2014it\u2019s structure. Discover why hunters vs. farmers matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/powerinsideout.com\/es\/hunters-vs-farmers-sales-growth\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hunter vs. Farmer: Why your team isn't generating new customers\" \/>\n<meta property=\"og:description\" content=\"If your sales team isn\u2019t generating new customers, the problem isn\u2019t effort\u2014it\u2019s structure. Discover why hunters vs. farmers matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/powerinsideout.com\/es\/hunters-vs-farmers-sales-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"POWER INSIDE OUT\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T14:01:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T14:05:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lucas Martinez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Martinez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/\"},\"author\":{\"name\":\"Lucas Martinez\",\"@id\":\"https:\/\/powerinsideout.com\/#\/schema\/person\/6f45aa05d20bb8738d9c89b33e1ca8e6\"},\"headline\":\"Hunters vs. Farmers: the issue slowing down growth in most tech channels\",\"datePublished\":\"2026-04-28T14:01:49+00:00\",\"dateModified\":\"2026-04-28T14:05:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\/\/powerinsideout.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/\",\"url\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/\",\"name\":\"Hunter vs. Farmer: Why your team isn't generating new customers\",\"isPartOf\":{\"@id\":\"https:\/\/powerinsideout.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp\",\"datePublished\":\"2026-04-28T14:01:49+00:00\",\"dateModified\":\"2026-04-28T14:05:46+00:00\",\"description\":\"If your sales team isn\u2019t generating new customers, the problem isn\u2019t effort\u2014it\u2019s structure. Discover why hunters vs. farmers matters.\",\"breadcrumb\":{\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage\",\"url\":\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp\",\"contentUrl\":\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/powerinsideout.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hunters vs. Farmers: the issue slowing down growth in most tech channels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/powerinsideout.com\/#website\",\"url\":\"https:\/\/powerinsideout.com\/\",\"name\":\"POWER INSIDE OUT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/powerinsideout.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/powerinsideout.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/powerinsideout.com\/#organization\",\"name\":\"POWER INSIDE OUT\",\"url\":\"https:\/\/powerinsideout.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/powerinsideout.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/01\/cropped-logo-400x100-1-1.webp\",\"contentUrl\":\"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/01\/cropped-logo-400x100-1-1.webp\",\"width\":318,\"height\":100,\"caption\":\"POWER INSIDE OUT\"},\"image\":{\"@id\":\"https:\/\/powerinsideout.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/powerinsideout\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/powerinsideout.com\/#\/schema\/person\/6f45aa05d20bb8738d9c89b33e1ca8e6\",\"name\":\"Lucas Martinez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g\",\"caption\":\"Lucas Martinez\"},\"sameAs\":[\"https:\/\/powerinsideout.com\"],\"url\":\"https:\/\/powerinsideout.com\/es\/author\/pio_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hunter vs. Farmer: Why your team isn't generating new customers","description":"If your sales team isn\u2019t generating new customers, the problem isn\u2019t effort\u2014it\u2019s structure. Discover why hunters vs. farmers matters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/powerinsideout.com\/es\/hunters-vs-farmers-sales-growth\/","og_locale":"es_ES","og_type":"article","og_title":"Hunter vs. Farmer: Why your team isn't generating new customers","og_description":"If your sales team isn\u2019t generating new customers, the problem isn\u2019t effort\u2014it\u2019s structure. Discover why hunters vs. farmers matters.","og_url":"https:\/\/powerinsideout.com\/es\/hunters-vs-farmers-sales-growth\/","og_site_name":"POWER INSIDE OUT","article_published_time":"2026-04-28T14:01:49+00:00","article_modified_time":"2026-04-28T14:05:46+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp","type":"image\/webp"}],"author":"Lucas Martinez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Lucas Martinez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#article","isPartOf":{"@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/"},"author":{"name":"Lucas Martinez","@id":"https:\/\/powerinsideout.com\/#\/schema\/person\/6f45aa05d20bb8738d9c89b33e1ca8e6"},"headline":"Hunters vs. Farmers: the issue slowing down growth in most tech channels","datePublished":"2026-04-28T14:01:49+00:00","dateModified":"2026-04-28T14:05:46+00:00","mainEntityOfPage":{"@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/"},"wordCount":632,"publisher":{"@id":"https:\/\/powerinsideout.com\/#organization"},"image":{"@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp","articleSection":["Blog"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/","url":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/","name":"Hunter vs. Farmer: Why your team isn't generating new customers","isPartOf":{"@id":"https:\/\/powerinsideout.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage"},"image":{"@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp","datePublished":"2026-04-28T14:01:49+00:00","dateModified":"2026-04-28T14:05:46+00:00","description":"If your sales team isn\u2019t generating new customers, the problem isn\u2019t effort\u2014it\u2019s structure. Discover why hunters vs. farmers matters.","breadcrumb":{"@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#primaryimage","url":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp","contentUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/04\/Farmers-vs-Hunters.webp","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/powerinsideout.com\/hunters-vs-farmers-sales-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/powerinsideout.com\/en\/"},{"@type":"ListItem","position":2,"name":"Hunters vs. Farmers: the issue slowing down growth in most tech channels"}]},{"@type":"WebSite","@id":"https:\/\/powerinsideout.com\/#website","url":"https:\/\/powerinsideout.com\/","name":"POWER INSIDE OUT","description":"","publisher":{"@id":"https:\/\/powerinsideout.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/powerinsideout.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/powerinsideout.com\/#organization","name":"POWER INSIDE OUT","url":"https:\/\/powerinsideout.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/powerinsideout.com\/#\/schema\/logo\/image\/","url":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/01\/cropped-logo-400x100-1-1.webp","contentUrl":"https:\/\/powerinsideout.com\/wp-content\/uploads\/2026\/01\/cropped-logo-400x100-1-1.webp","width":318,"height":100,"caption":"POWER INSIDE OUT"},"image":{"@id":"https:\/\/powerinsideout.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/powerinsideout\/"]},{"@type":"Person","@id":"https:\/\/powerinsideout.com\/#\/schema\/person\/6f45aa05d20bb8738d9c89b33e1ca8e6","name":"Lucas Martinez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be817700894b2c92d2ead82bcbec328af3bb073578703456cca5be0b3ff24b2d?s=96&d=mm&r=g","caption":"Lucas Martinez"},"sameAs":["https:\/\/powerinsideout.com"],"url":"https:\/\/powerinsideout.com\/es\/author\/pio_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/posts\/2554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/comments?post=2554"}],"version-history":[{"count":4,"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/posts\/2554\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/posts\/2554\/revisions\/2559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/media\/2555"}],"wp:attachment":[{"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/media?parent=2554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/categories?post=2554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/powerinsideout.com\/es\/wp-json\/wp\/v2\/tags?post=2554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}