Lucas Martínez
Lucas is our strategic sales and leadership expert, with a passion for transforming organizations into high-performing, thriving entities. He brings over 25 years of experience working in multinational companies such as Monsanto, Microsoft, Intel, and Amazon, where he built and led successful sales teams to achieve exceptional results. His unique blend of practical field experience in sales leadership, expertise in Artificial Intelligence and Technology, combined with his coaching and mentoring trajectory, brings to every project a clear vision of what is needed to succeed in today’s competitive business landscape.
Lucas’s expertise extends to holistic organizational development. He holds certifications as an Associate Certified Coach (ACC) with the International Coaching Federation (ICF), a practitioner of “The Advantage” methodology from The Table Group, and is certified by Korn Ferry in KF4D and KF360 assessments. His involvement in the Coaching and Cultural Change community at Intel highlights his commitment to fostering positive transformations.
With his ability to connect with people at all levels of an organization and his deep understanding of sales dynamics, Lucas is dedicated to empowering people, driving sustainable results, and creating sales cultures that thrive in challenging environments, making him an essential part of our team at Power Inside Out.
Cecilia Anderson
Cecilia is our Marketing Director and human development specialist, dedicated to unlocking employee potential while driving strategic business growth. With over 20 years of experience in Marketing and Business Consulting, she combines her marketing expertise with a deep understanding of human behavior to create impactful strategies that foster collaboration and innovation.
Her background includes leading successful marketing campaigns at SC Johnson & Son, where she significantly boosted market share and brand loyalty. As the owner of MarkUp Consulting, Cecilia developed tailored marketing strategies that align with clients’ business goals, driving revenue growth through creative solutions.
Cecilia’s holistic approach is enriched by her certifications as an Associate Certified Coach (ACC) with the ICF, as Body Talk practitioner, and as Biodecoding therapist. This unique blend of skills enables her to connect marketing strategies with human insights, crafting campaigns that resonate deeply with audiences. Her ability to merge data-driven marketing techniques with a profound understanding of human motivation makes her an invaluable asset to our team, helping clients achieve new levels of success in both market performance and organizational culture.
She is founder of www.heal-inside-out.com
Juan Martínez Díaz
Juan is our Consulting Partner, bringing a wealth of experience in Human Resources and organizational development to our team. His strategic approach and deep understanding of HR processes make him an invaluable asset in driving our company’s success.
With a career spanning key HR roles at Ledesma, Perez Companc, and Quilmes, Juan has specialized in both soft and hard HR processes. He holds a Bachelor’s Degree in Human Resources, an MBA, and a Postgraduate degree in Strategic Management.
At Allende Human Resources Consultants, Juan focuses on change management and organizational strategy consulting. He also conducts workshops on management skills and leadership development. As a professor at Universidad del Salvador and Universidad Austral, he shapes the next generation of HR professionals.
Juan’s expertise in strategic HR management, organizational development, leadership training, and change implementation allows him to provide innovative solutions to complex challenges. His commitment to both practical and academic aspects of HR enriches our team’s capabilities, ensuring our clients receive comprehensive and effective HR solutions.
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