power
inside out
grow your business to the next level
Our mission is to empower growing businesses to scale
effectively with expert guidance in Sales, Marketing, and
Leadership.
- Together, we’ll drive your profit to new heights.
experience
WE ARE YOUR TRUSTED
growth PARTNERS
power
inside out
We’ve navigated the challenges you face and developed proven
solutions. Our team doesn’t just advise—we partner with you to
implement successful strategies, transform your sales and
marketing processes, develop strong leaders, and a thriving
culture.
GROWTH
Let us leverage our experience and expertise to drive your
organization to new heights of growth and success.
SUCCESS
- With +25 years of experience leading sales and marketing teams
at Fortune 500 companies like Microsoft, AWS, and Intel, we
bring this unique blend of corporate expertise and hands-on
coaching to your organization.
power
inside out
OUR SERVICES
SALES GROWTH
OPTIMIZATION
We understand that even the best products can struggle to gain traction in the market.
With years of hands-on experience as sales leaders in top companies, we empower your organization to optimize sales processes and drive revenue growth.
Transform your sales strategy and reach your organization’s full potential with our expert guidance.
branding and
marketing
We help you redefine your brand’s identity and messaging to ensure it resonates with your target audience.
We can develop a compelling brand personality and create a targeted marketing strategy, while optimizing your digital presence across platforms like your website and social media. Our goal is to enhance your value proposition and drive meaningful engagement, elevating your brand in the marketplace.
leadership
development
We firmly believe that strong leaders are the key to sustainable success. We partner with you to build your dream team.
Through customized coaching and training programs, we cultivate inspiring leaders and outstanding team players.
Our workshops and sessions focus on your unique culture, your leadership opportunities, and team needs, emphasizing team growth and productivity.
Lucas Martinez
Lucas is our strategic sales and
leadership expert, with a passion for
transforming organizations into high-
performing ones.
He brings over 25 years of experience
working in multinational companies
such as Monsanto, Microsoft, Intel, and
AWS, where he built and led
successful sales teams to achieve
exceptional results. His unique blend
of practical field experience in sales
leadership, expertise in AI and
Technology, combined with his
coaching and mentoring trajectory,
brings to every project a clear vision of
what is needed to succeed in today’s
competitive business landscape.
marketing director
Cecilia Anderson
CEO
consulting partner
Juan is a highly experienced
Consulting Partner specializing in
Human Resources and
organizational development.
With a diverse career spanning key
HR roles at major companies and
academic positions at prestigious
universities, Juan brings a unique
blend of practical and theoretical
expertise to the team.
Juan focuses on change
management, organizational
strategy, and leadership
development, leveraging his
expertise to provide innovative
solutions and comprehensive HR
strategies that drive company
success and shape the future of HR
professionals.
Cecilia is our Marketing Director
with over 20 years of experience,
specializing in strategic marketing
and human development.
Her unique approach blends
marketing expertise with deep
behavioral insights, enabling her to
drive business growth and
employee potential.
Certified as an ICF coach and with
extensive experience at SC Johnson
& Son and her consulting firm
MarkUp Consulting, Cecilia creates
innovative strategies that connect
data-driven marketing with human
motivation, making her a
transformative leader in her field.
She is founder of
MEET THE TEAM
Juan Martinez Diaz
power capsule for leaders
power
inside out
Blog
Cloudy with a High
Chance of Profit:
Rethinking Tech
Sales Strategies
Cloud services are transforming tech sales: With massive market growth and enterprise adoption, providers must evolve from selling hardware to offering strategic, consultative cloud solutions. This article shares some key learnings to succesfully transform to cloud.
Your Job will be
disrupted soon
It doesn't matter what industry you're in, things are changing and your job will be disrupted soon.
You can't control what is happening in the market, but there are things you can do to prepare for the shift..
Learn how technological disruption is reshaping the job market, and what you can do to adapt before its too late.
January 7, 2025
December 17, 2024
Do you want the
sales succes
formula?
Do you want to unlock the secret to skyrocketing sales and customer satisfaction? Read this powerful article to discover the game-changing formula that top sales professionals use to exceed expectations and build lasting business relationships.
December 3, 2024
5 Critical Sales
Mistakes Costing You
Revenue
Discover the five critical sales mistakes that could be silently draining your revenue and sabotaging your business growth.
Learn how to transform your sales approach from merely transactional to becoming a trusted, value-driven partner that customers can't resist.
November 20, 2024
Personal Branding:
Is Your Brand
Working For or
Against You?
Discover the power of your personal brand: the unique identity that sets you apart in a competitive world.
Learn how to intentionally craft and leverage your professional persona to create lasting impressions and unlock new opportunities.
Will AI replace us?
AI won't replace humans, but those who use AI might replace those who don't. This article explores how leaders can guide their teams through the AI revolution, transforming fear into excitement and positioning their organizations for success in a digital world.
November 5, 2025
October 22, 2024
As a leader, what
are your blindspots?
Leadership blind spots can sabotage even the most talented executives, impacting team trust and organizational success.
This article explores common blind spots and offers strategies to identify and overcome them, helping leaders enhance their effectiveness and build stronger relationships.
October 8, 2024
After 45, how will
my career be?
Navigating corporate life after 50 can be challenging, with studies showing 56% of workers over 50 will lose their jobs before retirement.
This article reveals critical strategies for professionals to stay relevant, adaptable, and successful in an evolving workplace.
September 24, 2024
The Hidden Costs of
Burnout and How to
Break the Cycle
Burnout silently sabotages
careers & company
success.
Discover its hidden costs
and actionable strategies to
reclaim work-life balance
and foster a thriving,
resilient environment.
Read more to break the
cycle!
March 25, 2025
Naked Leadership:
When Strength Lies
in showing
vulnerability
Explore how vulnerability in leadership builds trust, fosters authenticity, and enhances your team 's performance.
In this article learn to balance openness with professionalism for effective leadership.
Are you sabotaging
your career?
Discover the power
of your subconscious
mind
Do you feel held back at work, despite your talent? Subconscious limiting beliefs could be the culprit, silently affecting your career trajectory. This article explores how to identify and overcome these hidden saboteurs. Unlock your full potential!
January 17, 2025
The Challenge of
Current Market
Layoffs: A Shifting
Landscape
Constant layoffs are a reality.
Learn how to navigate today's challenging job market with actionable strategies for individuals and companies facing workforce transitions. Get insights on resilience, reskilling, and career success in this shifting landscape.
February 18, 2025
The Delegation
Trap: Are You a
Bottleneck to Your
Own Growth?
Is your inability to delegate hindering your team's (and your own) growth?
Learn some powerful delegation techniques and discover how overcoming the delegation trap can unlock productivity and leadership potential of both you and your team.
March 4, 2025
January 28, 2025